Will electronic media eventually eradicate paper products? The transition is eventual, however one restaurant in Australia is taking the digital step early by ditching its paper-based menus and wine lists. Instead, it will offer customers an iPad running a special application designed to not only list the establishment's menu, but apparently their ingredients. and other useful information.
"The thirst for knowledge from consumers these days is massive," said Chris Lucas, owner of the Pearl restaurant located in inner-city Richmond. "It doesn't matter whether it's ingredients, origins of produce or wine, and particularly Old World wine, this platform can provide as little, or as much, information as each customer wants. This is not a gimmick. I really reckon this is going to set a precedent."